Either way, you can feel good about helping fund content creators." "With Brave, you can choose whether to see ads that respect your privacy or pay sites directly. This suggests that there is some sort of profit sharing going on. "Then we put clean ads back, to fund website owners and Brave There are, however, some interesting questions. Unlike an ad blocker, which simply removes all advertising, websites can still get some revenue to keep them going. The basic idea is to return advertising to something simple so as to protect user privacy and speed up page load times. The browser blocks "malvertising", uses HTTPS and blocks tracking pixels and cookies. With enough people blocking ads, the Web’s main funding model is in jeopardy." You may never click on an ad, but even forming an impression from a viewable ad has some small value. They feel like free-riding, or even starting a war. But as Marco Arment noted, they don’t feel good to many folks. Blockers can make the user experience of the Web much better. The idea is that it is not advertising per se that is the problem, but bad advertising.
Now he is back in the browser world with Brave, a browser that is designed to strip out advertising that compromises your privacy and replace it with harmless dumb advertising. Is this a Firefox fork?īrendan Eich was important to Mozilla and Firefox, but he left the position of CEO back in 2014 because of some perceived incorrect political opinions. Brendan Eich, the man who invented JavaScript and the co-founder of Mozilla, has just launched a new browser called Brave.
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